Brunch Baron Co.
A set of giant inflatable food replicas — burger, cake, and fruit — deployed as a food-truck festival photo zone.
Project Overview
Brunch Baron Co. runs a touring food-truck festival and wanted a photo zone with oversized food replicas that guests would queue for and post. The set includes a giant inflatable burger, a layered cake, and a fruit cluster, each built to look appetizing up close while standing stable in a festival field. Each replica uses a dye-sublimated oxford skin over a sculpted PVC form, with saturated food-accurate colors and surface texture detail. Weighted bases keep the figures planted on grass or pavement, and the skins are removable so the same forms can be re-skinned for different festival themes. The photo zone became the festival's most-tagged location and drove a sponsorship sell-through for the next tour.
Project Gallery
Production Timeline
Sculpt & Color
Designers sculpted the burger, cake, and fruit forms and tuned dye-sublimated skins to food-accurate saturated colors and surface texture.
Base & Skin System
Weighted bases were engineered for grass or pavement, and skins were made removable so the same forms can be re-skinned per festival theme.
Festival Tour
The photo zone toured festival dates, became the most-tagged location, and drove sponsorship sell-through for the next tour.
Campaign Results
The food-replica photo zone became the festival's most-tagged location and sold out sponsorships for the next tour.
“People lined up for 20 minutes to take a photo with the giant burger. It sold our sponsorships for the next tour.”
Felix Donnelly
Festival Producer, Brunch Baron Co.
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