FrostBite Brewing Co.
20-foot tall realistic beer can replica for nationwide summer festival tour.
Project Overview
FrostBite Brewing approached inflatablemodel with an ambitious vision: a 20-foot tall, photo-realistic replica of their flagship FrostBite Lager can that would tour 18 major summer festivals across the United States. The challenge was creating an inflatable that could withstand the rigors of constant setup, teardown, and transport while maintaining showroom-quality appearance under intense festival lighting conditions 鈥?both day and night.
Project Gallery
Production Timeline
Discovery & Design
Our design team met with FrostBite's marketing department to understand their festival tour requirements. We produced 3D renderings within 48 hours, iterating on the label positioning and lighting placement to maximize visibility from all angles.
Engineering & Prototyping
Engineers developed a custom internal frame to maintain the can's cylindrical shape even in windy conditions. A quarter-scale prototype was built and tested for structural integrity, print quality, and LED diffusion.
Production & QA
Full-scale production commenced with premium 210D oxford polyester. Each panel was dye-sublimated individually for perfect color matching. The integrated LED system was pressure-tested across 100+ inflation cycles.
Delivery & Tour Support
Delivered in a custom wheeled transport case with full setup documentation. Our support team remained on-call throughout the 18-city tour, providing same-day replacement parts when needed (zero incidents reported).
Campaign Results
FrostBite Brewing reported a 270% increase in festival booth traffic, 4 major retail distribution deals signed within 90 days, and over 2.3 million social media impressions from festival-goer photos with the can.
“inflatablemodel turned our product into a 30-foot spectacle. The trade show booth traffic tripled, and we landed our biggest retail partner within two weeks of the event. The attention to detail on the can's labeling was extraordinary 鈥?it looked like a real can blown up to impossible proportions.”
Marcus Chen
VP Marketing, FrostBite Brewing
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